Celebrating Beauty’s Legacy, Building Its Future.
I came to the salon industry from the world of fashion wholesale — and immediately found a true kinship with the people behind the chair and the desk: creative, visionary, entrepreneurial. Their blend of artistry and independence drew me in and set the course for the next 20 years of my career.
Along the way, I worked with Bumble and bumble and Kérastase, leading national sales teams, building $11M+ revenue channels, and forging lasting partnerships with stylists, educators, and distributors across North America. As the industry evolved, I saw salons being asked to adapt faster than ever — finding their footing at the crossroads of technology, service, and art. Entering the beauty tech space, my focus was clear: translate vision into adoption, and adoption into growth.
Today, through CG Consulting, I advise professional brands, industry leaders, and technology partners on scaling with clarity and connection. The professional fuels the future of beauty, and my work is about aligning businesses and technology to champion their success.
Professional Experience
04/2024 - 05/2025
Vice President of Success SalonInteractive
Designed and scaled the SaaS-based partner sales infrastructure for On Behalf Marketing (OBM) and Key Industry Metrics (KIM) Report, driving market adoption and revenue growth. Leading a Success team of six reports, cultivating e-commerce revenue of $3.6M, optimizing onboarding and success processes for 17 distributors, 55,000+ professionals, and 25M+ clients.
Director Brand Management SalonInteractive
Managed marketing budget to secure SaaS-based brand partnerships and accelerate On Behalf Marketing adoption and execution. ● Served as the primary liaison for SalonCentric and L’Oréal USA’s Professional Products Division, driving adoption of OBM campaigns through SaaS-powered marketing automation.
01/2020 - 02/2024
Director of Field Sales West Bumble and bumble.
Director Field Sales of 5 Regional Business Consultants, responsible for $7M in channel sales of Bumble and bumble products via 500+ salons across the western U.S. and all Canada Provinces. (US: CA, HI, WA, OR, ID, MT, NV, AZ, CO, UT, NM)
07/2009 - 12/2019
Director Northwest and RBC Bumble and bumble.
Lead six Regional Business Consultants and 12 freelance sales representatives with responsibility for securing $6M annually from the Sephora retail channel. ● Boosted salon channel revenue to $6M in 2018 (100% of goal) and establish a #1 companywide ranking.
Additional Professional Beauty Brand Experience
L'Oreal Kerastase/Shu Uemura
Market Executive, Key Accounts Northwest 1/2009 to 6/2009
Market Team Manager, Northwest 1/2008 to 12/2009
Market Executive, Bay Area 7/2003 to 12/2008
Skills & Expertise
Sales Leadership, B2B Sales, Partner Management, SaaS, Solution Selling, New Business Development, Product-Led Growth, CRM & Sales Pipeline, Event Planning, Educational Content